Bracero Memories and La Frontera
Advertising was done for two coinciding exhibits based on the border. The Bracero Memories logo uses the signature bracero hat. The La Frontera logo uses the Rio Grande river, which is the border between El Paso and Juarez, to separate a hand. This represents the people of El Paso where a majority hold the culture of both cities. Using the common theme, I created the poster with workers (braceros) transitioning from sunrise to sunset. The division also represents a "border."
CLIENT: The Centennial Museum and Chihuahuan Desert Gardens
Poster Design
Postcard
Design Process
Originally the client wanted the logo to represent a photo of a Mexican woman with a head wrapping. The idea was scrapped because of the complexity of the design.
The Bracero logo first started out with a profile of a man. Keeping the iconic bracero hat only fit better with the overall design.
The Bracero logo first started out with a profile of a man. Keeping the iconic bracero hat only fit better with the overall design.
The Bracero logo first started out with a profile of a man. Keeping the iconic bracero hat only fit better with the overall design.